About
PaceMap is a race shape analysis tool for UK and Irish horse racing. It models how each race is likely to be run — before it happens — and publishes that analysis the evening before racing.
No tips. No selections. No predictions about who will win. Just structured, data-driven context about how a race will unfold tactically, and which running style profiles that shape favours.
PaceMap is built and run by Andy Jobber, based in Cheshire.
I've followed horse racing since 2007, running my own form analysis and chasing the same question most serious followers end up asking — is there a systematic way to get ahead of what's going to happen, rather than reacting to it after the fact.
My professional background is in data and digital — over a decade working in paid search, SEO and commercial roles at digital agencies, where the job was always the same: find the signal in noisy data and turn it into something actionable.
PaceMap is where those two things meet. The pace analysis framework it runs on took a long time to build and test. The goal was always the same — a repeatable, data-driven way to understand race shape before the off, not a gut feel dressed up in numbers.